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Shopify Hydrogen for commerce with a point of view
Shopify Hydrogen is Shopify's React-based framework for custom storefronts. It keeps Shopify's mature commerce foundation while giving a brand the freedom to build a storefront that does not look like a template.
Start a project ↗01 / Hydrogen
Why Hydrogen
A headless storefront separates the customer-facing layer from the commerce engine. That means more control over art direction, content, interaction and performance while products, inventory, payments and checkout stay in Shopify.
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Designed for the whole journey
We plan the storefront around discovery, comparison, confidence and checkout. Collections, product storytelling, editorial content and technical SEO work as one system instead of competing for attention.
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Oxygen and performance
Hydrogen storefronts can deploy to Shopify Oxygen, Shopify's hosting platform for Hydrogen. We build for fast first impressions, responsive interaction, accessible content and a clean path for future iteration.
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When it is the right choice
Hydrogen is a strong fit for premium commerce brands, complex catalogues, editorial shopping journeys and teams that need a custom frontend without rebuilding the commerce backend from scratch.
Included
What you get
- Commerce and storefront strategy
- Shopify Hydrogen architecture
- Custom React storefront
- Collections and product UX
- Technical SEO and performance
- Oxygen deployment support
Process
From brief to launch
- 01Commerce discovery
- 02Information architecture
- 03Storefront design
- 04Hydrogen build
- 05QA and launch
- 06Iteration after launch
FAQ
Common questions
01What is the difference between Hydrogen and a Shopify theme?
A theme customises Shopify's standard storefront; Hydrogen replaces it with a fully custom React frontend. You gain complete design and performance control while checkout, products and payments stay in Shopify.
02Does a Hydrogen storefront cost more than a theme?
Usually yes, because the frontend is built specifically for your brand. It pays off when design differentiation, content-rich journeys or performance matter to the business.
03Can we migrate from an existing Shopify store?
Yes. Products, collections, customers and orders stay in Shopify. We replace only the storefront layer, so the migration does not touch your commerce data.
04Where does a Hydrogen storefront run?
We deploy to Shopify Oxygen, Shopify's own hosting platform for Hydrogen, which keeps hosting, previews and deployments in one place.
