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ChatGPT Ads that reach people while they decide
People no longer only search, they ask. ChatGPT Ads put your offer next to the answer, at the moment somebody is working out what to do. We set the channel up properly, point it at a page built to convert, and measure whether it pays.
Start a project ↗01 / Service
What ChatGPT Ads are
OpenAI shows sponsored results below ChatGPT answers to logged-in adults on the Free and Go tiers. Paid tiers stay ad-free. Ads never change the answer itself, and conversations stay private from advertisers. Formats range from a simple sponsored result to shopping carousels and conversational units people can ask questions about.
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Why a web studio runs them better
The ad is the cheap part. The outcome depends on the page behind it and on whether you can see what happened. We design the landing page, build it fast, wire up the tracking and only then buy attention, so expensive clicks do not land on a page nobody tuned.
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Set up, measured, adjusted
We build the account in ChatGPT Ads Manager, structure campaigns around what people are asking for, and connect measurement through the OpenAI Pixel and the Conversions API. Geo targeting and custom audiences keep spend where your customers are. Reporting comes back in plain language: what it cost, what it produced, what we change next.
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What a young channel can and cannot promise
This platform opened to European advertisers at the end of August 2026, so nobody has years of data on it yet. We start with a small, controlled test budget, treat the first weeks as a learning phase and stop if the numbers do not justify continuing. There is no minimum term and no mandatory retainer for that test.
Included
What you get
- Ads Manager account and verification setup
- Campaign structure and audience targeting
- Ad copy and creative variants
- Landing page designed and built to convert
- OpenAI Pixel and conversion tracking
- Monthly reporting in plain language
Process
From brief to launch
- 01Goals, offer and budget
- 02Account, tracking and landing page
- 03Campaign build and review
- 04Launch and close monitoring
- 05Reporting, learning and iteration
FAQ
Common questions
01Who sees my ads?
Logged-in adults using the Free and Go tiers of ChatGPT. Plus, Pro, Business, Enterprise and Education accounts show no ads. Ads appear below the answer and never influence what ChatGPT says.
02What does it cost?
The media budget goes directly to OpenAI and runs on a relevance-weighted auction, with reported entry bids around 3 to 5 dollars per click. Our work (setup, landing page, tracking and ongoing management) is a fixed monthly package we agree after a first call, once we know the scope.
03Is it available in Germany and Portugal?
Yes. OpenAI opened self-serve access through Ads Manager across 31 European markets, the EEA plus Switzerland, at the end of August 2026. Both countries are included.
04Does this replace SEO?
No. Ads buy attention today; SEO and AI visibility earn it over time and keep working after you stop paying. The sensible combination is a small ad test while the organic work builds up.
