Service / 06
ChatGPT Ads that reach people while they decide
People no longer only search, they ask. ChatGPT Ads put your offer next to the answer, at the moment somebody is working out what to do. We set the channel up properly, point it at a page built to convert, and measure whether it pays.
Start a project ↗01 / Service
What ChatGPT Ads are
OpenAI shows sponsored results below ChatGPT answers to logged-in adults on the Free and Go tiers. Paid tiers stay ad-free. Ads never change the answer itself, and conversations stay private from advertisers.
Formats range from a simple sponsored result to shopping carousels and conversational units people can ask questions about. Self-serve access runs through ChatGPT Ads Manager, which opened to advertisers in 31 European markets, the EEA plus Switzerland, at the end of August 2026.
02 / Service
Who ChatGPT advertising suits
The channel works best where people think before they buy and like to ask for a recommendation: which e-bike for a daily commute, which accountant handles freelancers, which software fits a ten-person team. Considered purchases, local and professional services with a clear offer, and online shops with products that need explaining are natural fits.
It is a weaker fit if you have no page that converts yet, no way to measure enquiries, or a budget so small that a test cannot produce meaningful numbers. OpenAI's policies also keep ads away from certain sensitive topics, so we check whether your category is eligible before anything else.
03 / Service
Why a web studio runs them better
The ad is the cheap part. The outcome depends on the page behind it and on whether you can see what happened. We design the landing page, build it fast, wire up the tracking and only then buy attention, so expensive clicks do not land on a page nobody tuned.
That is the advantage of having web design and web development in the same team as the campaign: if the numbers show that people drop off at the price section, we change the page the same week instead of opening a ticket with another agency.
04 / Service
Set up, measured, adjusted
We build the account in ChatGPT Ads Manager, structure campaigns around what people are asking for, and connect measurement through the OpenAI Pixel and the Conversions API. Geo targeting and custom audiences keep spend where your customers are.
In the EU the pixel needs consent like any other tracking tag, so we connect it to your consent banner and send server-side events only where there is a legal basis. Your privacy policy has to mention the tool; this is not legal advice, but we flag what needs updating.
Reporting comes back in plain language: what it cost, what it produced, what we change next.
05 / Service
Landing pages for conversational traffic
Someone arriving from ChatGPT is in the middle of a conversation with a specific question. The page they land on should answer that question in the first screen, show the price or the next step clearly and remove the doubts the conversation raised, rather than sending them to a generic home page.
In practice that means one focused page per offer or question, fast on mobile, with a short form or a direct booking option and no distractions. The same principles make the page useful for search, which is why we build it to last beyond the campaign.
06 / Service
What a young channel can and cannot promise
This platform opened to European advertisers at the end of August 2026, so nobody has years of data on it yet. We start with a small, controlled test budget, treat the first weeks as a learning phase and stop if the numbers do not justify continuing. There is no minimum term and no mandatory retainer for that test.
ChatGPT Ads do not replace search engine work. Ads buy attention today; SEO and visibility in AI answers are earned over time and keep working after you stop paying. Our digital strategy and SEO consulting covers that side, and the guide SEO for small businesses explains the basics.
07 / Service
What it costs
There are two parts. The media budget goes directly to OpenAI and runs on a relevance-weighted auction, with reported entry bids around 3 to 5 dollars per click. Our work (setup, landing page, tracking and ongoing management) is a fixed monthly package we agree after a first call, once we know the scope.
If you want to talk about whether the channel makes sense for your business, send us a short message. We will tell you honestly if a small test is worth it or if your money works harder elsewhere first.
Included
What you get
- Ads Manager account and verification setup
- Category and eligibility check
- Campaign structure and audience targeting
- Ad copy and creative variants
- Landing page designed and built to convert
- OpenAI Pixel, Conversions API and consent setup
- Monthly reporting in plain language
Process
From brief to launch
- 01Goals, offer and budget
- 02Account, tracking and landing page
- 03Campaign build and review
- 04Launch and close monitoring
- 05Reporting, learning and iteration
FAQ
Common questions
01Who sees my ads?
Logged-in adults using the Free and Go tiers of ChatGPT. Plus, Pro, Business, Enterprise and Education accounts show no ads. Ads appear below the answer and never influence what ChatGPT says.
02What does it cost?
The media budget goes directly to OpenAI and runs on a relevance-weighted auction, with reported entry bids around 3 to 5 dollars per click. Our work (setup, landing page, tracking and ongoing management) is a fixed monthly package we agree after a first call, once we know the scope.
03Is it available in Germany and Portugal?
Yes. OpenAI opened self-serve access through Ads Manager across 31 European markets, the EEA plus Switzerland, at the end of August 2026. Both countries are included.
04Does this replace SEO?
No. Ads buy attention today; SEO and AI visibility earn it over time and keep working after you stop paying. The sensible combination is a small ad test while the organic work builds up.
05Do I need a new website for ChatGPT Ads?
Not necessarily. You need at least one fast, focused landing page per offer and working conversion tracking. We can build that page on its own or as part of your existing site.
06How quickly will we know if it works?
The first weeks are a learning phase. After that, the cost per enquiry or sale tells you whether to continue, adjust or stop. There is no minimum term for the test.
