Case study / 01
Drag Race Choppers
A sharper digital workshop
A performance-led web presence for a custom Harley-Davidson workshop and professional drag racer in Leverkusen.
- Year
- 2024
- Location
- Leverkusen, Germany
- Services
- Design · Development · Automations
- Stack
- Custom frontend · CMS · Automations
01 / Challenge
The challenge
Drag Race Choppers needed a digital home with the same attitude as the machines in the workshop: direct, engineered and impossible to confuse with anything else.
02 / Approach
The approach
We translated the workshop's racing energy into a dark, high-contrast interface with strong typography, a clear content hierarchy and motion only where it signals something.
03 / Build
The build
The German-language site is organised around what matters to the workshop: the services, the founder's racing story, the machine itself and a direct route to contact, all in one fast, responsive site. Behind the scenes, automations route every enquiry straight into the workshop's workflow, so no lead gets lost between the site and the business.
- Digital art direction
- Responsive web design
- Frontend development
- Lead and enquiry automations
04 / Result
The result
A distinctive digital presence that gives the workshop a credible stage before the first conversation and makes the route from curiosity to contact clear.