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Digital strategy with fewer assumptions
Digital strategy decides where your time and budget go online: which pages to build, which searches to win, what to measure and what to stop doing. We combine SEO consulting, content planning and analytics into a short, prioritised plan. Because the same team designs and builds websites, we can also implement it, so the plan does not end up in a drawer.
Start a project ↗01 / Service
What our SEO and digital strategy consulting covers
Website audit. Technical health, content, speed and conversion: what stops people from finding you, and what stops visitors from getting in touch.
Keyword and demand research. Which searches your customers actually use, in each language and market. “Webdesign”, “web design” and “criação de sites” are three different markets, not one keyword translated three times.
Site structure and content plan. Which pages you need, which question each page answers, and in which order to write them.
Local SEO. Google Business Profile, consistent company details and location pages that have something real to say.
Analytics and conversion tracking. The few numbers that tell you whether the website brings business, set up in a privacy-friendly way.
Paid channels where they help. Search ads or ChatGPT Ads as a test, while the organic work builds up.
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Who it is for
Small and mid-sized businesses whose website exists but brings too few enquiries. Companies planning a relaunch who want to decide the structure before the design. Businesses entering a second market, for example Germany to Portugal or the other way round, who need to know what people search for there.
If your problem is more basic and your site does not show up on Google at all, start with the free audit below. Often the cause is technical and quick to fix.
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How we work: audit, priorities, implementation
1. Audit and data. We review the website, your Google Search Console data (or set it up if it is missing), your competitors and your current analytics.
2. Research. Keyword and demand research per market, plus the questions customers ask before they buy.
3. A prioritised plan. Not a hundred-page report but a short list of actions ranked by impact and effort: what to fix this month, what to build next quarter and what to ignore.
4. Implementation. We implement the plan ourselves, with web design and web development in the same team, or hand it to your people with clear briefs.
5. Measure and adjust. We check the results once search data has had time to move, which with SEO usually means months rather than weeks, and adjust the plan.
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Local SEO and Google Business Profile
For many small businesses the fastest visible result comes from local search. That means a complete Google Business Profile with the right primary category, identical company name, address and phone number on the website and in directories, real photos, and a steady habit of asking happy customers for reviews.
Location pages only help when they contain local substance: which customers you serve there, which projects you have done, how you work with them. We do not invent offices that do not exist; Google treats that as spam, and customers notice too.
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Multilingual and cross-border SEO
A second language is a second market with its own search terms, competitors and expectations. We research each market natively in German, Portuguese and English and set up the technical side correctly: one URL per language, hreflang annotations and content written for that market rather than translated word by word.
Our guide to multilingual website SEO explains the structure in detail, and SEO for small businesses covers what matters most when budget and time are limited.
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Measure what matters
Analytics is useful when it answers a business question: which pages bring enquiries, which channels bring customers, where people drop out. We define the handful of signals that matter, set up conversion events for forms, calls and purchases, and build a simple view you will actually open.
Privacy is part of the setup. Our own website's analytics run on our own server in Germany without third parties, and we can advise you on consent-friendly tracking that respects the GDPR instead of collecting everything just in case.
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Start with the free website audit
If a full strategy engagement is too big a first step, start with our free 15-point website audit. It reviews design, speed and conversion on your current site and shows how we think, with no obligation. Request it through the contact form.
Strategy projects beyond the audit get a fixed quote after a short call, with a 50 % deposit at the start and 50 % on delivery. For Drop Bike the e-commerce strategy came first and shaped the whole store: taxonomy by discipline and brand, comparison and a short route to purchase.
Included
What you get
- Website audit: technical, content, conversion
- Keyword and demand research per market
- Site structure and content plan
- Local SEO and Google Business Profile review
- Analytics and conversion tracking plan
- Prioritised action plan with owners
Process
From brief to launch
- 01Audit and Search Console data
- 02Keyword and demand research
- 03Strategy and priorities
- 04Implementation or hand-over briefs
- 05Measurement and iteration
FAQ
Common questions
01What does the digital strategy work produce?
A prioritised action plan: audience and keyword research, site structure, content and SEO direction, analytics planning and the small number of changes likely to create the most progress.
02Do you implement the strategy too?
Yes. Strategy, design and development sit in one team, so nothing gets lost in handovers and we can build what we propose.
03How long does SEO take to show results?
Technical fixes can show up within weeks; content and rankings usually take several months, depending on competition and how much the site already has. Anyone promising page one in a week is selling something else.
04Do you guarantee rankings?
No. Nobody controls Google's results. We guarantee a clear plan, careful implementation and honest reporting on what moved and what did not.
05Is technical SEO included in every website you build?
Yes. Semantic markup, performance, structured data and analytics readiness are part of every build; the strategy work goes deeper on content and growth.
06Is the website audit really free?
Yes. The 15-point audit costs nothing and comes with no obligation. It is the easiest way to see how we work before deciding anything.
